When "3bat" (referring to 360, Baidu, Alibaba, Tencent) wants to sit at the table and play mahjong, who catches "Sogou" and who draws the cards? Yesterday, after the news of Sogou seeking to sell was released, Baidu, 360, and Tencent participated in the bidding. Sogou CEO Wang Xiaochuan called it "unreliable".
Regarding the "rumors" about Sogou's sale, investment industry sources confidently stated that Baidu, 360, and Tencent are all bidding, with 360 being the most active bidder, but Baidu has proposed a higher price and negotiations are currently underway.
Sogou's development has encountered a bottleneck, and under the pressure of the two major camps of Baidu and 360, its market share is difficult to continue to grow. About six months ago, it was planned to be sold. The source stated that 360 has offered about $1.4 billion for trading through cash and stock exchanges, while Baidu has more cash and Tencent joined because they do not want Sogou to be acquired by 360.
Sogou is no longer just a simple input method provider, in recent years it has developed business chains such as browsers and search. According to data from third-party organization CNZZ, in April 2013, Baidu's market share in search engines was 67.21%; Ranked second in 360 search, with a market share of 14.94%; Sogou ranks third with a market share of 9.15%.